Live life on your own terms and get ready for longer, more fulfilling lives.
The brief? To get Singaporeans to relook at financial planning by reading the Savings for 100 white paper. Yes, a very long pdf document. Plus you have to download it. That itself was a problem. The interesting fact remains — Singaporeans are living to 100. And do we have enough savings to fulfil all aspects of life? Traditionally, we get a career, get married, get a house, get kids, get healthy, travel. But who says we can’t have them all? none? Or more?
Let’s #BringOn100 — Now that we’re living longer, we will have more time and opportunities to achieve our goals. Simultaneously. Using KOLs to represent different pillars, we heard their relatable perspectives. Then we followed up with more content and gave consumers all the know-hows to confidently take on the years to come.
